Postudio

Built by creators, for creators.

We've been through the grind of broken renders, expensive hardware, and fragmented tools. So we're building something better.

Founded2023
Industry DNA50+ Years
MissionEvery creator, a pro
2023
Year Founded
The year "postudio" became a product.
50+
Years of Post DNA
Combined leadership across editing, broadcast, and streaming.
9
Products Shipped
ProView, ProHub, and ProAI — one unified platform.
1
Singular Mission
To make every creator a pro — accessible and affordable.

We've been through the grind — and we thought, no more.

The founding thought · 2023
01
The Grind

The chaos creators accept.

We have, like most creators, cursed, cried, and contemplated quitting every time a render failed or every time we saw that Error: Crash message. We've had to shell out money to keep upgrading our systems and run back to the setup to render the tiniest of changes.

As content owners and distributors, we've often struggled with project planning, team management, content security, and frequent scaling based on project requirements. We've juggled chaotic communication channels and untangled countless threads across lengthy projects.

We've been through the grind — and we thought, no more.

02
The Promise

A platform that works the way creators do.

Our mission. To build an inclusive community and an accessible, affordable platform where creators can create, edit, inspire, and grow. One operating system for modern post-production — ingest to delivery, in the browser.

Our vision. To make every creator a pro. Not every creator has access to the best hardware, the best tools, or the best teams. So we bring them the power of a high-end post house, wherever they are, whenever they need it.

03
The Brand

Why our logo is upside‑down.

The upside-down logo represents the current topsy-turvy state of the industry — something Postudio intends to fix. It reflects the frustrations and limitations creators have tolerated for years.

Before we fix it in post, we need to fix post itself. That's what Postudio is doing.

The name is a condensed form of post studio — optimized, just like the company aims to optimize the industry.

Eight things we refuse to be.

A working creed, not a poster on the wall.

01We're not slowLag is the enemy of progress
02We're not blandCreativity's cardinal sin
03We're not unfairBalancing the scales of opportunity
04We're not ordinaryDaring to be different
05We're not unreliableTrustworthy tools, trusted talent
06We're not a lone‑wolfCollaboration fuels us
07We're not suboptimalArt can be messy, but tech, optimal
08We're not afraid to experimentFearlessly inventive

Meet the founders.

Operators who've been in the trenches of editing, broadcast, and streaming — now rebuilding the pipes.

Harish Prabhu
Founder
Harish Prabhu
Founder · Editor Turned Builder

Starting off as an editor and building ventures over 25+ years, Harish knows the M&E tech industry deeply. He sees vast untapped potential in post-production technology. Founding Postudio, his aim is to solve the challenges and shape a more creator-friendly future.

Trivia
Editor at heart 25+ Yrs M&E 3× Founder OTT & Broadcast DNA
Career Highlights
Postudio
Co-founder · 2023
Desynova
Co-founder · 2017
Hotstar
VP Product & Tech · 2014
Star TV
VP Broadcast Tech · 2010

Mastering simplicity sometimes poses the greatest challenge.

Harish's Creed
Connect
Dhawal Gusain
Co-Founder
Dhawal Gusain
Co-Founder · The Generalist

With 15+ years of managerial and leadership experience across multiple functions and sectors in India and the US, Dhawal is a true generalist. In today's cost-sensitive and remote-work environment, he believes the post-production market needs a solution like Postudio more than ever.

Trivia
The Generalist 15+ Yrs Leadership Ex-CEO, TVF Ex-EVP, Disney+Hotstar
Career Highlights
Postudio
Co-founder · 2023
Disney+Hotstar
EVP · 2021
TVF
CEO & COO · 2015
DropThought · Booz · HUL
Earlier career

Great inventions need three things: idea, execution, timing.

Dhawal's Creed
Connect

Your Post-Production
Deserves Better.

See how Postudio can transform your workflow — from ingest to delivery, in one unified platform.