The Video Production Industry is constantly booming, with a rise of 2.9% in 2022. The industry is worth around $25.8bn in the US, and a further increase is expected in 2023. The ever increasing demand for digital media and streaming services. As people around the world use more streaming services and more people watch content through mobile platforms, trends in video production are continuing to evolve and develop. Whether you are a professional in the industry or an amateur enthusiast looking to stay up-to-date, here are some of the latest trends to be aware of.
8 Video Production Trends you Need to Know in 2023
1. 8K Resolution
Filming in 8K resolution is becoming the new normal. We may have been used to filming in 4K resolution, but 8K offers much more for filmmakers. 8K offers sharpness and detail in every frame, so filmmakers can create a beautiful, ultra-high-definition video. Not only is the 8K resolution visually stunning, but it also takes much less time and energy to work with post-production. This higher resolution will allow for better image detail and quality, resulting in eye-catching videos that audiences will be drawn to.
2. Virtual Production
Virtual Production is becoming the go-to approach for many video projects. Virtual Production is a combination of traditional filmmaking techniques with the use of computer-generated imagery and graphics. This allows filmmakers to create a realistic environment from the ground up. For example, combining live-action footage with 3D animation creates a fully convincing world for a movie or TV show.
3. Immersive 360° Video
The latest trend in video production is immersive 360° video. Using the latest cutting-edge technology and multiple camera angles, these videos create a more realistic experience for viewers and give them more control over the content they are consuming. Content Creators in the entertainment, education and news industries are now using this production technique to create captivating video experiences.
4. High-Speed Video Capturing
The rise of High-Speed Video Capturing Technology has allowed creators to to capture snappy, realistic footage that takes audiences on a thrilling journey in real time. This means that there is no longer a reliance on slow-motion effects to give the illusion of action or intense moments.
5. Augmented & Virtual Reality
With the advancements in AR/VR technology, it’s only natural that video production should take advantage of it. In 2023, we can expect to see more video production using these technologies to bring the audience into their storylines. These experiences can make video content more immersive and engaging than ever before.
6. Short Format
As Social Media platforms continue to grow, more production companies will likely use them to promote their projects and reach out to potential customers. Due to the Instant Gratification from Social Media, the demand for long videos has declined, and video production is now moving towards short videos that are engaging and captivating for the viewer. Along with catering to consumer preferences, short videos get the message delivered in no time.
7. Automation & AI
Automation & AI is a trend within the Video Production Sector likely to gain further traction in 2023. AI-Powered Editing tools use Automation Technology to streamline the tedious aspects of production, such as editing. These tools help to speed up the process and make video production more cost-effective. AI-Generated Art is also becoming widely popular in domains such as advertising, & film. These AI Algorithms are being used to create realistic images & animations.
The use of stories to present products and services to markets is becoming increasingly popular, making storytelling an important skill set for video producers. A great story can make your audience feel like they’re not watching a piece of content from a business. Such videos can be more impactful because viewers are more likely to share and start conversations about your content.
The incredible growth in the field of Video Production and the evolution of Technology over the past few decades have led to various interesting new trends in the industry. From the development of Artificial Intelligence tools to the ability to quickly produce videos on the go, these advances have enabled production companies to produce quality video content faster, easier, and more efficiently than ever before. In 2023, many of these trends will likely continue to revolutionize the industry.
With the advent of new technologies, videos, and the move to higher production values, the opportunities for producers are endless. It is key to stay up to date on the latest trends and technology to remain competitive and creative. By exploring the current trends like mentioned in the article, the possibilities for creating innovative and engaging content has never been greater.