Every year, video trends are increasing ten-fold. Short-form video content like TikTok, reels and shorts are the most populated section. With the rise of social media and technology, pros have lost their monopoly on video creation. A smartphone, the internet and knowledge of what’s trending are all you need to create video content. Whether your content is user generated, for a brand, or for marketing your business, bookmark these video trends to get noticed this year and in the years to come.
8 Video Trends to look out for in 2023
1. Search Optimized Videos
Similar to SEO for textual content, video content also needs to be tagged and optimized for better visibility on any form of social media. When you segment and index your video properly and stamp it with a good thumbnail, you allow Google to find your video content with ease.
Brands and Marketers have understood the power a simple well made video can have in boosting sales and improving marketing strategies. Another helpful tip is to ensure your video utilizes a universal encoding format (MP4, MPEG, etc). Check out these guidelines to establish good video SEO across channels.
2. Mini Vlogs (Video Marketing Trends)
Short-form video content has taken up the vlogging space. Mini vlogs are photos and videos stitched together in a meaningful way. They could also be bite-sized versions of vlogs chronologically describing events of the day in a way the audience would enjoy. These short-form videos have revolutionized video marketing trends.
Marketers and Brands have acknowledged the importance of social media marketing when it comes to promoting their sales and building brand awareness. They have even set out to collaborate with influencers to create mini vlog content to sell their products.
3. Interactive Videos (Social Media Stories)
Interactive Video is a great way for marketers and brands to increase engagement with us, their consumers. Interactive video is now almost commonplace. This video marketing strategy while still new has taken the digital marketing universe by storm. Any brand worth its salt knows it needs to have a social media presence with captivating content to get any traction.
Social media video(s) and social media stories on Instagram, TikTok and other social media platforms allow consumers and brands to interact. Instagram has various options for its viewers to interact with businesses like Quiz, Poll, Questions, and Emojislider Here is an example of Marvel utilizing polls to encourage consumers to interact with their Instagram stories.
4. Trending Reels/Tiktoks (Social Media Video)
Instagram and TikTok are new-age content marketing platforms. Social media platforms have influencers that keep it fresh for the audience, by creating trends in the form of video content every week of the year.
The vertical video trend is blowing up with name brands and marketers taking to platforms to engage with their consumers. Some major pros you get with social platforms include the fact that they are free to use by viewers and sellers alike and they’re filled with amazing software to help improve video marketing skills and engage with viewers globally.
5. Vertical Video Content
You don’t need a degree in marketing to know the enormous part vertical video content plays in today’s video marketing trends. Vertical videos are less likely to be cropped, or resized inaccurately thus, are a safe option for your videos.
Even YouTube, known for its horizontal video format, has come out with Shorts to keep up with trends. Anyone with basic skills can create a vertical video, that if posted on social media with the appropriate tags can do well. Here’s how you create vertical videos for social media if you want to repurpose your original horizontal video.
6. Live Videos (Live Video Streaming)
Trends have a tendency to change, and marketing using live streams and live videos has become essential, especially since 2020 with the genesis of the pandemic. Brands and marketers realize that live video streaming can give you a competitive edge when compared to other producers and modes of content.
Content on social is not just for video marketing, real people can get on live videos to just share daily updates. Twitch is social media platform leading in the live streaming services sector. It became an abode for gamers, ASMR artists and people who just have something to say. Although from a marketing point of view, a lot of brands invite collaborators to their Instagram Live for interviews, expert opinions and/or BTS glimpses.
7. AR/VR Videos
While live videos can grant an edge when it comes to video marketing, AR and VR demand to be spoken about in video marketing as well. Modern technology has allowed AR/VR to trickle into marketing. Videos in their classical form might soon prove to be insufficient as a form of content and thus live videos, virtual and augmented reality is where marketing is heading.
Many social media players have found ways to include VR/AR in their marketing strategies. Snapchat launched ‘City Painter’ in the year 2020 which was its first primary glimpse into local lenses. This was the platform’s attempt to encourage the creation of a shared virtual world and also allow other brands to utilize Snapchat to promote their brand with these local lenses.
8. Explainer Videos
These videos have been around for a long time. The internet is a major source of information in this year and age. Animated video explainers are a popular type in this category.
A study conducted by the Social Science Research Network reported that 65% of the population are visual learners. This means that most of us search for information we are interested in, in video form and that’s where the “explainer” video comes into play. Wired and Oversimplified are great resources for the “Explained” video type. Below is a Ted Ed video, a great example for an animated ‘explained’ video.
A study suggests that more than 80% of the world’s population search for silent videos. This is video content that allows you to read captions and connect them to the visual queues of the video. Facebook is a big reservoir of silent video content.
Businesses have come a long way from sending out bulk emails to promote their brand. Marketing and video marketing have evolved leaps and bounds. Social media is now a vital part of brand marketing. That being said, keeping the above advice in mind when creating your content (video) should get your social where you want it to be when marketing your brand.