Best Premiere Pro Export Settings for Instagram, Tiktok and YouTube

Mushtaque A
Mushtaque A

27 Nov 2023

6 min read

Best Premiere Pro Export Settings for Instagram, Tiktok and YouTube

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In today’s digitally-advanced age, video content is in great demand, and renowned video platforms, including the likes of YouTube, Instagram, TikTok, etc., act as the perfect stages for creators to present their art, stories, as well as expertise in front of a global audience. This is where advanced video editing tools like Adobe Premiere Pro come in.

Adobe’s powerful video editing tool empowers video creators to create and craft captivating videos that resonate with the target audience. However, after the creative process of editing gets completed, there is a vital step which determines the chances of the creative content’s success on the aforementioned platforms – exporting the edited video with the best-possible settings. 

Optimizing export settings based on the requirements of specific platforms is more of a type of art and less of a technicality. It not only affects the quality of the video, but also has an impact on its reach and engagement. Hence, besides knowing tricks like adding adjustment layer in Premiere Pro or adding transitions in Premiere Pro, every video creator should also be well versed with the right export settings for all major platforms, since doing so will help them make their videos stand out in the digital world. 

Listed below are the best export settings for some of the most popular video platforms like YouTube, Instagram, TikTok, Facebook, and Vimeo: 

Contents

Best Premiere Pro Export Settings for YouTube

To ensure their video looks and performs optimally on YouTube, creators must adhere to specific video as well as audio requirements. Moreover, they should also use the correct export settings to maintain quality of videos, minimize upload times, and most importantly, maintain compatibility with the platform’s playback system. Here is a detailed look at the right video and audio export settings:

Video Export Settings for YouTube

  1. Format: H.264
  2. Preset: Custom

Important Tip: Make sure to tick both the audio and video checkboxes.

  1. Frame Rate: 23.976
  2. Height & Width: 1080×1920
  3. Bitrate Encoding: VBR, 2 Pass
  4. Target Bitrate: 15
  5. Maximum Bitrate: 40
YT Video Export Settings
YouTube Video Export Settings

Important Tip: Check the box option that says “Use Maximum Render Quality.”

Audio Export Settings for YouTube

Navigate to the Export Settings Tab and make the following changes to the specifications:

  1. Audio Codec: AAC
  2. Audio Format: AAC
  3. Sample Rate: 48000 Hz
  4. Audio Quality: High
  5. Channels: Stereo
YT Audio Export Settings
YouTube Audio Export Settings

Make the following changes in Bitrate Settings:

  1. Bitrate: 320
  2. Advanced Settings > Precedence: Bitrate.

After making the aforementioned changes, your YouTube Video is now ready to export from Premiere Pro. Click on Export, then upload your masterpiece on your YouTube channel, and wait for the likes, comments, and subscriptions to flood in! 

Best Premiere Pro Export Settings for Instagram

Instagram’s evolution from a photo-centric social media site to a platform that deviates more towards video content has been a smooth transition. To make sure that their videos, whether it is a reel or an IGTV video, perform exceptionally in terms of engagement and reach, creators must meet the top-tier social media platform’s quality and compatibility requirements. One way to achieve this is to follow the right video and audio export settings, both of which are listed below:

Video Export Settings for Instagram

Navigate to the Export Settings Tab and make the given changes:

  1. Frame Rate: 30
  2. Frame Size: 1080×1920.
  3. Format: H.264 
  4. Match Source: High Bitrate.
  5. Render: Maximum Depth and Maximum Render Quality
  6. Bitrate Encoding: VBR, 2Pass
  7. Target Bitrate: 2 MBPS
  8. Maximum Bitrate: 3 MBPS
Instagram Video Export Settings
Instagram Video Export Settings

Important Tip – Once all the settings have been adjusted, it would be best to save them as a preset. Doing so will save you from the hassle of manually configuring the settings whenever you wish to export to Instagram. 

Audio Export Settings for Instagram

To acquire the best audio export settings for Instagram, make the following changes:

  1. Audio Format: AAC
  2. Sample Rate: 48,000 Hz
  3. Bitrate: 128 KBPS
  4. Channel: Stereo
  5. Codec: AAC 

Best Premiere Pro Export Settings for TikTok

TikTok is deemed the most popular social networking site, and a prominent reason behind it is the platform’s unique short-form format. For creators using the platform to upload and showcase their content, one of the most important parts is exporting their content piece after selecting the right export settings. If you are a TikTok creator, here are the best video and audio export settings that you can use to ensure your video’s success:

Video Export Settings for TikTok

Make the following changes to settings after navigating to the Export Settings section:

  1. Format: H.264.
  2. Frame Size: 1080×1920.

Important Tip – Check the box labeled “Maximum Depth” in the Render option.

  1. Bitrate Encoding: CBR

Important Tip – Ensure that the Use Maximum Render Quality checkbox is ticked. 

Audio Export Settings for TikTok

  1. Audio Format: AAC

Check and confirm the default settings and then move on to rendering.

Important Tip – Save the aforementioned settings as your default export settings, since doing so will save you from the hassle of making adjustments any time you wish to upload a video.

Best Premiere Pro Export Settings for Facebook

With more than 2.9 billion users globally, Facebook features different varieties of content, out of which videos are the undisputed champions, i.e., they perform better than all other forms of content. Hence, there are a plethora of creators who upload videos as their primary form of content. Most users consume content on their smartphones, which is why it is crucial for creators to optimize their videos for small screens.  

Similar to other social media sites mentioned above, video creators who wish to post video content on Facebook must ensure that their videos are optimized for the platform. To do so, they simply need to use the given Premiere Pro export settings:   

  1. Resolution: 1080×1920
  2. Video Codec: H.264 
  3. Format: MP4
  4. Target Bitrate: 15 MB/s
  5. Bitrate Encoding: VBR, 1 pass.

Important Tip – Keep the compression rate below 4 MB. 

Best Premiere Pro Export Settings for Vimeo

Vimeo is another exceptional online platform that is popular for delivering high-definition videos from creators to a global audience. To guarantee that their videos perform exceptionally on Vimeo, creators must make them compatible with the platform’s standards by using the right export settings. Here is a glance at the recommended export settings that Premiere Pro editors can use to get the job done:

After opening the Export settings, select the following options:

  • Video Settings:
  1. Match Source: Unchecked
  2. Format: H.264
  3. Frame Size: Full HD (1920 x 1080)
  4. Output Name: Video Output Name and Destination
  5. Bitrate Encoding: VBR, 2 Pass

Important Tip – Render at Maximum Depth.

Vimeo Video Export Settings
Vimeo Video Export Settings
  • Audio Settings:
  1. Audio Format: AAC
  2. Audio Quality: High
  3. Channel: Stereo
  4. Sample Rate: 48,000 Hz
  • Actions for Checkboxes:
  1. Use Maximum Render Quality: Checked
  2. Use Frame Blending: Unchecked
  3. Use Previews: Unchecked
  4. Import into Projects: Unchecked

4K Export Settings for Adobe Premiere Pro

The 4K Resolution, also known as UHD or Ultra High Definition, is one of the highest available resolutions which has become very popular amongst the masses. Thanks to its top-notch features like better clarity and sharpness, enhanced color, larger screen support, etc., video editors also love working with 4K videos. 

To export 4K files in Adobe Premiere Pro, users need to configure the settings in a specific way. Here is a look at the right settings to export 4K files on Adobe’s advanced editing software:

After opening the Export settings, select the following options:

  1. Format: H.264
  2. Preset: Custom
  3. Check Match Sequence
  4. Select Use Maximum Render Quality
  5. Frame Rate: 60 
  6. Bitrate: 66-85 MB/s
  7. Audio Bitrate: 512 KB/s
4K Export Settings
4K Export Settings

Once the user has made the aforementioned changes in the settings, all they need to do is click on the “Export” button. Doing so will start the rendering process in 4K quality.

Best Audio Export Settings for Premiere Pro

Video is currently the most potent multimedia format. However, the majority of videos without audio are incomplete. Hence, besides using the right export settings for videos, it is essential for users to use the recommended audio settings. Doing so will ensure that the final edited video, besides having stellar visual quality, also features exceptional sound quality. Here are Adobe’s settings recommendations for achieving brilliant sound quality in videos:

  1. Audio Format: AAC
  2. Audio Codec: AAC
  3. Sample Rate: 48000 Hz
  4. Channel: Stereo
  5. Audio Quality: High
  6. Bitrate: 320 KB/s
  7. Precedence: Bitrate
  8. Select the Maximum Render Quality Option

Conclusion

Having the right export settings on Adobe Premiere Pro is a blessing for creators who do not want to compromise on quality, whatever platform it may be. The best part is that the process of exporting videos on Premiere Pro is not very complicated. However, the time taken by the software to complete the exporting process depends on the hardware prowess of the user’s system. 

In simpler words, the rendering time is less for systems featuring top-end, expensive hardware, and more for systems with low-end chips and GPUs. Fortunately, there is a way to solve the issue without burning a hole in your pocket – using Postudio, a pro-level online creative studio. Postudio offers a wide range of the best video editing software virtually (including Premiere Pro) along with all the specifications and required drivers. With the help of Postudio, you can conveniently perform post-production tasks from anywhere at any time, on hardware that you require at the moment, thereby eliminating the hassle of worrying about matching system requirements, installing better hardware to run a video editing tool, etc. So, what are you waiting for? Become a part of the Postudio community and start creating!

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